What's new
with
NeedScope?
November 2021
Check out the new NeedScope material. A new NeedScope video, useful selling materials, thought leadership, NeedScope offer updates and more …
New introduction to NeedScope video
A new NeedScope video is now available for pitching and client conversations.
Click here for the video.
Another video is also underway, ‘Bringing the NeedScope model to life’ – for workshops and activation. Planned for launch early next year.
Brand Purpose
campaign page
Click here for the Brand Purpose campaign page with client interviews, resources and thought leadership. Content shared on LinkedIn too, click here.
Use these materials to start conversations on Brand Purpose and share with clients
Selling big
NeedScope
Global experts share tips and tricks on selling the bigger, strategic NeedScope work. Download the deck and recording.
Using NeedScope
and MDF
Brand solution experts share their experiences combining NeedScope with MDF – practical tips and tricks, and a brilliant client learning case. Download the recording and deck.
NeedScope Qual templated guides
New discussion guide templates for Pre-Quant Modellers and Modeller brand/need deep dives are now available on the NeedScope Qual page.
Proposal, analysis, and report templates are being developed - added over the next year.
NeedScope collage updates
Regional collage sets (both male and female) are up to date and validated. Download and use these published versions in upcoming projects:
APAC:
- India subcontinent
- North East Asia
- South East Asia
Greater China
Africa South
South America
Click here for the updated sets. Click here for the collage index clarifying which sets
to use when.
Collage validations
- your help please
We still need validations for:
- South America male and female
- Africa, Middle East under development, specifically:
- Africa North
- Africa WECA
- Middle East
Please contact needscope@kantar.com to help validate the sets above.
NeedScope operations training
GDC teams have received fresh NeedScope training. Click here for key GDC contacts.
Hear from NeedScope clients
Key clients share their thoughts and experiences working with NeedScope. Click on links for interviews: Hilton, GSK, Pepsi, Circle K, Avon
In case you
missed it
- NeedScope Awards judging is now underway. Winners announced pre-Christmas.
Webinar details announced soon.
- NeedScope Semiotics and Symbolism: packed with examples, this resource explores
the connection between emotion and symbolism
- NeedScope in HBG: Power BI dashboard is now available for both CAPI and CAWI.
Click here for examples
- Thought leadership. Read and share these articles with clients…
- How can you build brand equity through meaningful purpose?
- Media matchmaking: Find the media environments that best fit your brand
New AI video example
Click here to check out the new NeedScope AI video example for an IKEA Ad.
If you have questions about any of the new material, please email us at needscope@kantar.com